Wednesday, August 3, 2011


This week I had the privilege of spending some quiet quality time with two extraordinarily successful people. They are about the same age, live in different worlds, are of opposite sex, grew up in dissimilar cultures, and from a glance seem very much unalike. But spend a little personal time, and you are immersed in their powerful emotion of passion. One individual is the President of the world’s largest publishing company; the other is the CEO of the world’s largest rough diamond distribution company. Immensely powerful, successful individuals who share a common “Secret of Life”… Passion.

Passion motivates. Passion drives action. Passion inspires new standards of excellence which produce outstanding results. These two apparently dissimilar individuals have risen to the pinnacle of their professional worlds by focusing their passion to make a positive difference in the world they touch. With vision they lead change; with intensity they innovate. Their true and personal desires fulfill their intrinsic needs and inspire people to achieve great results. Passion is a contagious emotion that excites activity, builds momentum, and is powerfully magical. And if you read my previous blog… passion can inexplicably place you “In the Zone”.

Okay, we all get it. Passion is a good thing! But how do I find my passion, how do I fall in love with my mission in life… with my “career”, my “family”, my “whatever”? I don’t have any simple formula for falling in love with life, but I can share with you some insights in my own transformation, from frustrated, stuck, unhappy diamond merchant, to enjoying 15 years of pure passion, building and leading the “Hearts On Fire” brand.

At 35 years old I remember clearly having an intimate conversation with a dear friend of mine. “Rosie, I just don’t feel passionate about anything”. “I feel stuck and unfulfilled”. “Is this what life is all about?”

This initial conversation, the verbalization that I recognized dissatisfaction with the state of my being, was a first step in my own passion awareness. I wanted to feel “more alive”. I wanted to experience excitement, enthusiasm for my life. I wanted most of all, to be engaged in a vision that created change that would lead to greatness. I wanted to feel all the molecules of my mind and body energized and driven by purpose to a new place. I wanted to wake up from my deep sleep of mediocrity, and look forward to each new day with a renewed, positive mindset. Not an easy task.

For me the first step toward restoring and building passion in my life was recognizing its absence. The second step was a quantum leap… my bank failed! Yes, probably the worse emotional experience of my professional life (Bank of New England, Jan 1991 failure) turned into the best motivating force of my career. I was thrown off the treadmill of life, because of an event outside of my control, forced to stop… to think about what I wanted to do with the rest of my life. What skills would I need to build a new existence? How would I find my passion?

When in doubt, when in search… learn something new. I pushed myself outside my comfort zone at the ripe young age of 40 to re-invent myself. This required study to acquire new skills. (I went to seminars and the Harvard Business School for marketing, finance, accounting). It demanded letting go of habits that weighed me down; it forced me to face my fears and to embrace uncertainty. The more I learned, the more driven, the more passionate I became. New knowledge generated excitement and passion in my being for new and expanding experiences. The more I learned, the more I earned. I challenged all my beliefs and re-evaluated all my aspirations in life. My personal standards evolved as my being evolved. Instead of good results, I now aspire to greatness. No longer do I “try” at life… I “do”. The greater the aspirations, the more passionate I have grown. Sometimes my passion is expressed verbally, other times physically through body language, and often it is manifested as sheer will.

I am lucky, even blessed. Not only have I found my passion, it demonstrates itself every day in two wonderfully complimentary paths… my extraordinary marriage and the magic of the Hearts On Fire brand. My marriage is without question the very best thing that has happened to me. It provides balance, consistency, fun, and unconditional love in my life. Hearts On Fire has become a driving force, an intensity, an obsession to nurture and to share with the world. To me, Hearts On Fire is passion. It provides a vehicle of creative expression, an infrastructure to make a positive difference in the lives it touches. Today the magic and power of the Hearts On Fire diamond symbolizes and communicates the very best in personal values and human emotion.

Wow! Create a dream… add passion and unyielding determination and you have a movement that takes on a life of its own. It doesn’t get any better than that. Passion is and has always been a powerful “Secret of Life”.


  1. Good posting Glenn! We have doubled our HOF sales this year due to passion! Just wish I could have that passion dealing with all the other aspects of running a business!